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I n t r o d u c t i o n . t o . t h e . 4 . c ' s
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You think you already know about the Four C's?
Take some time to read our information... It will save you money.
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If
you are searching for a new diamond or looking
to upgrade your current stone it is critical
that you are very familiar with the 4 C's of
diamonds.
Carat weight, Clarity, Color, and Cut all affect the look and price of a diamond in many ways and it is important that you know how. Our experience is that most shoppers focus on one or two of these "C's", usually Carat Weight and Clarity. Almost always the most neglected is the "Cut" (proportions) of the diamond. This is perhaps because it is the hardest to evaluate without training. (Also because it is the most abused by cutters who practice extensive weight saving to increase their profits.) Follow
the links provided to see an overview of each of
the 4 C's. Come visit with one of our
knowledgeable staff members at The Diamond
Consortium to receive more training and
education.
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